What can we learn from Gary V

This video is so good in so many ways for those owning a small business and a cash based physical therapy practice.   What can we learn from this video  it will take time (in years!)  to have a successful business focus and triple down on the ONE THING that will drive your buinsess sorry if I upset some people on this, but most millenials have no clue of reality and working hard Gary V does not like the Buffalo Bills Stop caring what others are doing.  The time you waste focusing on your competition and what others have is limiting your success love the process, the hard work, the sacrifices of creating a successful business. when you first start, you are going to work really hard, struggle,and long hours to make it successful in business.  Hard work will overcome this problem again, most millenials have no clue of REALITY goals, with no deadline and no plan, is just a fantasy dream with unrealistic expectations.  Create goals, with deadlines, and designa plan to reach the goal! Gary V is right! ha ha Organize, structure, and discipline your day.  Place daily tasks in the proper bucket If you have not met your goals and you if you have time for social media or watching TV, you ARE NOT WORKING HARD ENOUGH Love the grind! Gary V totally called her BS out 3x in this video! “REAL RECOGNIZES REAL” Work. and show me how much sales your work has produced. Learn how to make and manage money NO BS in business.  Winners see winners. Slow and steady wins the race. Grind...

External vs Internal Marketing Strategies

I like to keep things simple and efficient.  So let’s classify marketing into just Internal vs External marketing.     Internal = within your network External = all other sources beyond your network   Internal marketing and WOM referrals are the gold standard of marketing and this will be your main source of referrals.   This will produce the highest conversion rate and when word starts spreading about your outcomes and services, your opportunities will start to  increase.   Internal Marketing Word of Mouth (WOM) referrals family and friends Reaching out to former patients Make current patients with a great experience market for you Physicians??? Establish relationships and increase your circle of influence Reaching out to your current network (let everyone you know locally about your business)   To grow your practice beyond leasing space in one room, to increase revenue beyond $10,000/month, and to overall grow your practice, you need to do some external marketing.  This is where marketing gets hard and you need proven strategies to make it work. Here are some examples:   External Marketing Radio Ad TV commercial Internet Marketing Pay per click (PPC) campaign on Google Local Chambers Local “niche market” groups Social Media Newspaper...

SHOCKING FINDING IN 2017! I don’t have to pay for marketing anymore

I started noticing this trend in 2016, then my paid marketing efforts like Facebook and Google PPC were not needed as much.  Then I feel I reached a tipping point, when in 2017 I did not even have time to design a paid marketing strategy.  April 2017 was my business’s 4 year point and I was so booked that I did not have to do any paid marketing.  This was a fascinating trend and finding!  My marketing strategy is working by itself generating 50% WOM leads and 50% internet leads, without me doing any really paid...