So instead of taking a PTs advice on this… I interviewed internet security experts on this topic and got some expert advice for us to use in our cash practices! Recommended Security Softwares: Norton McAfee (stay away from Kapersky) Security software protects your computers, tablets and smartphones from getting malware and viruses on them. It does this by employing several integrated technologies, including antivirus, to protect in different ways. (…this includes blocking threats coming in from your internet connection, scanning all files and programs on your computer for threats, and additional AI and machine learning-based technologies to detect many different types of threats, even new malware.) Use a password manager this makes sure that none of your business and personal passwords are the same and can be auto-generated Dashlane – free or see if Norton or McAfee provide this service there are other free ones if you google it Enable two factor authentication for any account you can Business and personal Improve your wireless router to protect your internet this can be done for your house and business replace standard cable modem and wireless router ASUS router. this should have built in security from Tend Micro (also has parental control for kids…) add a firewall to business router at business… create secure network for business and separate network for guest If you have windows 10 – windows defender anti-virus works fine if not – norton anti-virus works great Follow HIPAA guidelines for all patient communication and PHI storage You may not need a VPN for general business online searches…but for personal, yes it is recommended. What is a VPN?...
Let’s not spread false information and individual interpretation on this matter, but go directly to the source for this answer… Click below https://nppes.cms.hhs.gov/webhelp/nppeshelp/NPPES%20FAQS.html#what-is-my-npi Regards,...
So I recently was invited to a $200 Mastermind dinner (which was awesome by the way!) and we all shared some of our current book that we are ready Here was the list organized by categories: Learning about yourself: mirror work by louise hay can’t hurt me david goggins Fav mindset books Meditations marcus aurelius master key system charles f haanel the obstacle is the way and ego is the enemy by ryan holiday performing under pressure robert greene entire series high performance habits Business ready fire aim 100 million – michael masterson ultimate sales machine – chet holmes rockfellar habits – verne harnish Scaling Up – Verne Harnish fav sales/negotation exactly what to say phil jones never split the difference – chriss voss pitch anything – oren klaff sales seduction customer experience giftology effortless experience convience revolution What book do you have to add to the list? Just put it in the comments...
Well here is the 1st publication showing the cost effectiveness of a cash based physical therapy practice! Here is the Pub Med link https://www.ncbi.nlm.nih.gov/pubmed/30640238 Feel free to use for you marketing as you fit appropriate! (….especially comparing cost of CBPT vs standard healthcare!) Here is the PDF below Service_Utilization_and_Costs_of_Patients_at_a.6_FINAL PROOF Enjoy,...
Lets see…. I used to just ask myself this and just choose a number and as long as it is less than the revenue I generated, then I was OK with this. Spend $400 on marketing. Get one new patient Spend $250 on marketing. Get one new patient Maybe even spend $1000 on a radio ad. Get a patient or 2. but I had no reasoning why I picked this number. Now, there has to be a better way to figure this out. Let do it better and maximize efficiency! 1st step: How much is your average revenue per patient? You need to know this number before you ask yourself how much you want to spend. My current average revenue per patient is $1181 this year. Great! What is your average revenue per patient this year? (you must know this) 2nd Step: Set a new standard and optimize customer acquisition cost per patient Lets shoot for 20%! Knowing my average revenue per patient is $1181, I am willing to spend roughly $230 on marketing in hopes of getting one new patient. WHY DO THIS? Because when you start a paid marketing campaign you need to ask yourself this question when deciding on how much is worth spending on a marketing strategy At a worst case scenario, how much money are you willing to spend if your marketing strategy only generated 1 new patient. Problemed Solved! My new standard is 20% for paid marketing strategies (the lower the cost per customer acquisition the better!) As you fine tune your marketing and show better conversion rates, the next question...
