Design a new 3 year vision of growth for your company:
Do not focus on HOW you are going to do it, but focus WHERE the company is going. What is your vision for it? Where do you see it going in 3 years?What does the future look like? What does it feel like working for your company?
Pursuit Physical Therapy’s Vision
What do we do
Our Vision for 20__
What does the clinic look like, multiple locations
Orlando – Central, Orlando – South, Orlando – North, Naples, Sarasota,
Staff and employees
Media and Marketing
How do you feel
How do you do what you do?
Once all of your visions are set, then start reverse engineering your goals and projects.
Each goal can be under:
Action plan for each goal
what precisely has to happen?
in what order will the steps be taken
who will complete each step
when will each step be done
what is the cost
what other business areas are involved
will a check in with a supervisor need to be involved
What is the ROI of each goal going to be? Time, money, resources, etc
do the math:
10 hours spent for time
$15/hours for employee
$150 total to complete
take the dollars spent and divide by your gross margin percentage = 150 \ 35 %
= $428 at a minimum is what you need to generate in new revenues just to pay for their time, let alone man any money from it.
For example: my PPC
Justin = $250 a month to manage campaign
Google PPC limit = $500
= $750 /month to run google PPC campaign
Map out the key projects into a spread sheet
number of votes
quarter start date
month project ends
days until completion
areas that will have to be built or implemented