All Courses: Marketing 101
Simple exercises for patients to perform at home
No intros, keywords, or SEO needed
You can use a description to write out anything with exercise if needed
You can create playlists on your channel to help organize
This is ESSENTIAL to understand and know when spending money on a marketing strategy. There is no right or wrong answer but this is for you to calculate through your score card.
Running injury prevention lecture at a running shoes store
Golfing injury prevention lecture to Country Club memebers
CrossFit injury lecture to CrossFit memebers
Yes, there is still marketing that is done at the discharge process. This is what should be done:
- Give the patient a successful outcome and exceed their expectations with patient care
This could be a flyer, a newspaper ad, a radio commercial, or a landing page. You can use this outline for anything. This is a must when starting marketing for your practice
Just like pre and post treatments, you must assess and reassess your marketing efforts. This is how you will know what marketing is working and what marketing is not.
In a business you need to learn how to sell your product or service. So yes, we need to learn how to sell. Learn how not to sell and what is an effective and proven method to sell that works.
The most obvious place to start in order to send emails your customers want to see is segmentation. Don’t send everyone the same thing! This soundsobvious, but very few businesses take the time to do any segmentation at all.
These are the books I recommend to start reading:
How to win friends and influence people – Dale Carnegie
Contagious – Jonah Berger
NO BS Direct Marketing – Dan Kennedy
Lets start with what not to do when starting your business!. Stop “Brand” Marketing. No one knows about you, your logo, or your brand yet. The brand will come with time and as you develop a reputation of an expert that shows great results.
When marketing physical therapy services, everyone talks about themselves! But, it is really not about you and what you accomplished, focus your marketing about the patient!
Look how specific the lawyer’s perfect client is. Everyone’s perfect patient is going to be different but you need to clearly identify your ideal patient and who you will be attracting with your marketing.
There’s a lot of detail that goes into fully optimizing a site, its written content, and the targeted keywords. However, blogging is an area where you don’t have to be an SEO expert to write effectively