When I first started: I had great goals and that I was going to make over $100,000 a year in my first year.  I thought I was a great PT and that I could really help a lot of people.  But, it is not that easy with a business.  You can be the greatest PT in the world, but if no one knows about you, then your business will fail.  I was under charging my time and services and I was focused on marketing that wasn’t working.  Just because you try a great new marketing technique that makes sense and you think it should work, and it really doesn’t work!  This is what makes running a business so challenging! I did this for a year until I really understood how to efficiently run my business and then implement proven marketing strategies that were cost effective.  You don’t have to make these mistakes that I made starting up.  This is why I created Business 101 and Marketing 101.

The days of health insurance covering everything are over and the patients will be more responsible for the cost of their healthcare, especially when it comes to non-vital services.  Patient and public education is the key!  Whether the patient is talking to you on the phone or during the evaluation, you need to be able to attract the ideal patient, educate the patient, and propose the plan to the patient what exactly you will do for them.  make it so good that they can’t turn it down.  My strategies will address all of these factors so you will know exactly what to do to prevent this question from occurring and how to overcome this question.

Do you even have personal goals set with your business?  Short term and long term?  You better.  Here is a hint, a goal without a set deadline…..is just a wish.  You need to be organized and goal oriented.  Design a specific plan to attain these goals and implement them.  We should all be making over $100,000/year with our education, with the value that we bring to healthcare, and with the great long term outcomes that we can get for our patients!  Now, the question is ….how are you going to get to achieve your goals and by what proven process?

Yes, when starting a small business and a new cash based business, you will have to work hard.  Time to roll up the sleeves and get to work.  But as your business starts to grow, as your are showing great outcomes, and delivering great patient care, then you need to have a smooth and efficient process to stay organized.  Work smarter not harder.  We all have different goals and definitions of success, but we need to make it efficient and cost effective.  Easier but never simpler, or as Einstein states ” Everything should be made as simple as possible, but not simpler.”  When I started, I thought I was doing a good job, but I was not organized, not on pace to reach my goals, and running an inefficient business.  Again, you don’t have to make the same mistakes as I made my first year.  Now you have access to exactly what works in a Cash Based System to get over $10,000/month of revenue.  One more thing, one person can only see so many patients a day and only work so hard, what do you do when you are maximized and plateau?