Cash Based PT Sales 101

In business, no sales = no revenue = no business soon.  Sales cures all in business.  It is essential to learn how to sell your product or service when owning a cash based PT practice.  Combine this with an unbelievable patient experience and you will be set up for success

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This is the answer to when your marketing works, but you have no new patients

Learn my specific sales process that has been proven to work in a cash based practice.  Learn what exactly you need to say, at what time, and how take the lead in the sales process.  Learn how to overcome the “Do you take my insurance question?”


Increase your conversion rates

You don’t have to do anything to get 2/10 prospective patients to committ to your treatment POC.  20% is easy.  Learn my specific strategies and sales process to get 50%, 60% + of your prospective patients committing to your treatment plan and services

Use touch point integration and deliver a superior patient experience compared to your competition

There is no other course out there that has proven sales process and strategies specifically for physical therapists and for a cash based PT practice.  Increase your conversion rates and deliver a service that your patients say yes!

Plan and Pricing

Compare my cash based PT system to how much others cost

Other Programs

  • No other sales program specifically Physical Therapy and Selling

Other Programs

  • No other sales program specifically Physical Therapy and Selling

What Are Others Saying

Don’t just take it from us, let others do the talking!

“Ron’s sales process is ON POINT!  Selling is not a bad word! Ron definitely knows how to sell his services and converts whoever calls into active patients, who love his patient experience.  One of my favorite quotes from Ron includes “If you are doing all of the talking, then you are losing the sale.”

Dave Kittle, PT, DPT

Owner of Vinitial, Inc

“Ron gave me valuable and tested information. I highly recommend his consulting services that other new cash based PT practices to use his service.”

Lisa Boudreaux, DPT, CSCS

Athlete Tune Up & Repair

“Ron’s 101 series really helped me kick start my start up! I was able to solidify my business plan and get the clinic rolling with his system.”

Jim Picard, DPT

Prevail Physical Therapy

Frequently Asked Questions

Why is my practice not growing like I planned?

When I first started: I had great goals and that I was going to make over $100,000 a year in my first year.  I thought I was a great PT and that I could really help a lot of people.  But, it is not that easy with a business.  You can be the greatest PT in the world, but if no one knows about you, then your business will fail.  I was under charging my time and services and I was focused on marketing that wasn’t working.  Just because you try a great new marketing technique that makes sense and you think it should work, and it really doesn’t work!  This is what makes running a business so challenging! I did this for a year until I really understood how to efficiently run my business and then implement proven marketing strategies that were cost effective.  You don’t have to make these mistakes that I made starting up.  This is why I created Business 101 and Marketing 101.

What is your refund policy?

We currently do not offer a refund on purchase.  It would not be fair to me if you learned all of the information, implemented it, and then asked for your money back.  If you are not satisfied with the product, then simply send us an email and we will work with you to help implement this information into your practice. Our goal has always been to help you create a happy, thriving cash based PT practice.  It does take time with some of these concepts, but we will work with you to help you get to where you need to be.

Patients keep telling me it costs too much. What do I do?

The days of health insurance covering everything are over and the patients will be more responsible for the cost of their healthcare, especially when it comes to non-vital services.  Patient and public education is the key!  Whether the patient is talking to you on the phone or during the evaluation, you need to be able to attract the ideal patient, educate the patient, and propose the plan to the patient what exactly you will do for them.  make it so good that they can’t turn it down.  My strategies will address all of these factors so you will know exactly what to do to prevent this question from occurring and how to overcome this question.

I want to personally make over $100,000/year but I am struggling just to make $50,000

Do you even have personal goals set with your business?  Short term and long term?  You better.  Here is a hint, a goal without a set deadline… just a wish.  You need to be organized and goal oriented.  Design a specific plan to attain these goals and implement them.  We should all be making over $100,000/year with our education, with the value that we bring to healthcare, and with the great long term outcomes that we can get for our patients!  Now, the question is ….how are you going to get to achieve your goals and by what proven process?

I feel like I am over worked with the business and do not know what to do now?

Yes, when starting a small business and a new cash based business, you will have to work hard.  Time to roll up the sleeves and get to work.  But as your business starts to grow, as your are showing great outcomes, and delivering great patient care, then you need to have a smooth and efficient process to stay organized.  Work smarter not harder.  We all have different goals and definitions of success, but we need to make it efficient and cost effective.  Easier but never simpler, or as Einstein states ” Everything should be made as simple as possible, but not simpler.”  When I started, I thought I was doing a good job, but I was not organized, not on pace to reach my goals, and running an inefficient business.  Again, you don’t have to make the same mistakes as I made my first year.  Now you have access to exactly what works in a Cash Based System to get over $10,000/month of revenue.  One more thing, one person can only see so many patients a day and only work so hard, what do you do when you are maximized and plateau?

Start Proven Sales Processses that can Help You Increase Conversion Rates and Increase Revenue

Learn exactly what I did when selling to prospective patients and GROWING my Cash Based PT Practice.

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