Cash Based PT Marketing 101

You can be the best physical therapist in the world, but if no one knows about you or your business, your practice will fail! Find out exactly what to do and how to start effective and proven cash based PT marketing here!

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Have the patients come to you and stop doing all of the work

Work smarter, not harder.  Learn specifically designed strategies the worked for me that get the patients calling you and knocking on your door, without even leaving the clinic.  Your marketing can be doing all of the work while you are in the clinic treating patients!

1

Learn How to Make Testimonials work for you

The public doesn’t know what physical therapy is, what we really do, and they think we are just post-op rehab or glorified personal trainers.  Learn proven marketing strategies that work when marketing to the public!  Learn how to make your testimonials stand out and get new patients from them.  These will do the sales for you!

Networking = Not Working

You need to be in the clinic treating patients, not out networking at a social, out of the office giving gift baskets to physician groups, or in the office making cold calls.  Take advantage of technology and new ways of marketing so you don’t have to do the work, increasing your Circle of Influence while focusing on treating patients.

Here is what you get in Marketing 101

24/7 online access, exclusive personal mentorship, and all future updates included

1

 

Course 1:

Logos, Infographs, Images, and Video Editing

“How to design your logo” I would keep it simple and pay someone else to design and create this.

 

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Course 2:

Facebook

Some people start using this because of the personal branding or there business name is their name. This does take advantage of the likes and personal established following already

 

3

 

Course 3:

Google

There are 3 main way to use Google:
Google Business Listing
Search Engine Optimization (SEO) and Blogging
Pay Per Click Campaign (PPC)

 

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Course 4:

YouTube

Simple exercises for patients to perform at home
No intros, keywords, or SEO needed
You can use a description to write out anything with exercise if needed
You can create playlists on your channel to help organize

 

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Course 5:

Instagram

So here is how to use your Instagram account the best and most efficient way that works for me

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Course 6:

How much are you willing to spend on 1 patient concept

This is ESSENTIAL to understand and know when spending money on a marketing strategy. There is no right or wrong answer but this is for you to calculate through your score card.

 

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Course 7:

Live lectures, lunch n learns, and webinars

Running injury prevention lecture at a running shoes store
Golfing injury prevention lecture to Country Club memebers
CrossFit injury lecture to CrossFit memebers

 

8
 

Course 8:

Study trends in Healthcare

In college, I saw one of my roommates reading a Cosmopolitan Magazine. My friends and I were like “WHAT are you doing man!”

 

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Course 9:

The discharge patient experience

Yes, there is still marketing that is done at the discharge process. This is what should be done:

  1. Give the patient a successful outcome and exceed their expectations with patient care

 

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Course 10:

4 types of online prospective patients

Online marketing is different than general marketing strategies. The great thing about it is that they are ACTIVELY looking and searching online.

 

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Course 11:

Advertising Format

This could be a flyer, a newspaper ad, a radio commercial, or a landing page. You can use this outline for anything. This is a must when starting marketing for your practice

 

12
 

Course 12:

Assess and reassess marketing

Just like pre and post treatments, you must assess and reassess your marketing efforts. This is how you will know what marketing is working and what marketing is not.

 

13
 

Course 13:

Basics of Blogging and SEO

In a business you need to learn how to sell your product or service. So yes, we need to learn how to sell. Learn how not to sell and what is an effective and proven method to sell that works.

 

14
 

Course 14:

Email marketing

The most obvious place to start in order to send emails your customers want to see is segmentation. Don’t send everyone the same thing! This soundsobvious, but very few businesses take the time to do any segmentation at all.

 

15
 

Course 15:

Marketing books to read

These are the books I recommend to start reading:
How to win friends and influence people – Dale Carnegie
Contagious – Jonah Berger
NO BS Direct Marketing – Dan Kennedy

 

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Course 16:

How does the 101 system work

Goals, to marketing strategies, to the phone call process, to evaluation process, selling, to new converting new patients!

 

17
 

Course 17:

Don’t Start with Branding Marketing

This is example of branding marketing and this does not work when starting out, and better yet when the public does not know what physical therapy is.

 

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Course 18:

How to NOT start marketing

Stop “Brand” Marketing. No one knows about you, your logo, or your brand yet. The brand will come with time and as you develop a reputation of an expert that shows great results. Start Direct Marketing with strong Call to Action. You need to get patients in your door.

 

19
 

Course 19:

How to start marketing your practice

Identify a niche market and a specific patient you want to target! Once you identify this you can focus your marketing to this group and get patients in the door faster than broad branding marketing of your clinic or physical therapy.

 

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Course 20:

Internal vs external

What is the difference between external and internal? Which one is better for me? What do I need to focus on at first? Find out the answers to these questions here.

 

21
 

Course 21:

Its Not About You, Its About The Patient

When marketing physical therapy services, everyone talks about themselves! But, it is really not about you and what you accomplished, focus your marketing about the patient!

 

22
 

Course 22:

Landing pages

We created a new landing page in Unbounce starting with the 5-Elements template. We customized the template based on the client’s brand,

 

23
 

Course 23:

Local Pages and Social Media

The social media is important especially at the local level. These local pages you need to set up to help with local searches..

 

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Course 24:

Targeting Your Specific Patient

Look how specific the lawyer’s perfect client is. Everyone’s perfect patient is going to be different but you need to clearly identify your ideal patient and who you will be attracting with your marketing.

 

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Course 25:

Your website

Your website has one goal and that is to taken someone locally who is looking for treatment and get them to call and take action.

 

26
 

Course 26:

Radio

Age and demographic – what local channel has your ideal age and demographics, 30 or 60 second ads (I recommend 60 sec ads), play ads during rush hour traffic morning and evening

 

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Course 27:

Newspaper and Magazine

 

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Course 28:

Headlines

Whether its a blog post, email headline, or Facebook ad, headlines are essential for your audience to take action and to increase click rates..

 

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Course 29:

Example Marketing Campaigns

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Course 30:

Basics of Content Writing

There’s a lot of detail that goes into fully optimizing a site, its written content, and the targeted keywords. However, blogging is an area where you don’t have to be an SEO expert to write effectively

 

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Course 31:

Building a sales funnel

 

What Are Others Saying?

Don’t just take it from us, let proven results do the talking!

“I would recommend this course to anyone serious about starting a cash-pay clinic. The idea of starting out on your own can be extremely intimidating but this course will provide you with everything you need to feel confident in your business and get patients in the door!”

Jim Picard, DPT

Prevail Physical Therapy

” I enthusiastically recommend Ron’s Marketing 101 for anyone contemplating a Cash-based PT business!  He is also very accessible and engaging in answering marketing questions and strategies promptly. ”

David A. Wilderman, PT,DPT,MS

Wilderman Physical Therapy

Chris Johnson, MPT, MCMT, ITCA

Zeren PT and Performance

Get Started Today and Learn A Proven Marketing Strategy To Generate Over 30 Cash Paying Leads a Month!

Learn how I spent $1000 on marketing and got $8000 in return in one month!

Buy Now

If You Implement My 101 System and Follow My Mentorship, I Guarantee a least a 
3x Return on Your Investment!

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