Have the patients come to you and stop doing all of the work
Work smarter, not harder. Learn specifically designed strategies the worked for me that get the patients calling you and knocking on your door, without even leaving the clinic. Your marketing can be doing all of the work while you are in the clinic treating patients!
Learn How to Make Testimonials work for you
The public doesn’t know what physical therapy is, what we really do, and they think we are just post-op rehab or glorified personal trainers. Learn proven marketing strategies that work when marketing to the public! Learn how to make your testimonials stand out and get new patients from them. These will do the sales for you!
Networking = Not Working
You need to be in the clinic treating patients, not out networking at a social, out of the office giving gift baskets to physician groups, or in the office making cold calls. Take advantage of technology and new ways of marketing so you don’t have to do the work, increasing your Circle of Influence while focusing on treating patients.
Here is what you get in Marketing 101
24/7 online access, exclusive personal mentorship, and all future updates included
Logos, Infographs, Images, and Video Editing
“How to design your logo” I would keep it simple and pay someone else to design and create this.
Some people start using this because of the personal branding or there business name is their name. This does take advantage of the likes and personal established following already
There are 3 main way to use Google:
Google Business Listing
Search Engine Optimization (SEO) and Blogging
Pay Per Click Campaign (PPC)
Simple exercises for patients to perform at home
No intros, keywords, or SEO needed
You can use a description to write out anything with exercise if needed
You can create playlists on your channel to help organize
So here is how to use your Instagram account the best and most efficient way that works for me
How much are you willing to spend on 1 patient concept
This is ESSENTIAL to understand and know when spending money on a marketing strategy. There is no right or wrong answer but this is for you to calculate through your score card.
Live lectures, lunch n learns, and webinars
Running injury prevention lecture at a running shoes store
Golfing injury prevention lecture to Country Club memebers
CrossFit injury lecture to CrossFit memebers
Study trends in Healthcare
In college, I saw one of my roommates reading a Cosmopolitan Magazine. My friends and I were like “WHAT are you doing man!”
The discharge patient experience
Yes, there is still marketing that is done at the discharge process. This is what should be done:
- Give the patient a successful outcome and exceed their expectations with patient care
4 types of online prospective patients
Online marketing is different than general marketing strategies. The great thing about it is that they are ACTIVELY looking and searching online.
This could be a flyer, a newspaper ad, a radio commercial, or a landing page. You can use this outline for anything. This is a must when starting marketing for your practice
Assess and reassess marketing
Just like pre and post treatments, you must assess and reassess your marketing efforts. This is how you will know what marketing is working and what marketing is not.
Basics of Blogging and SEO
In a business you need to learn how to sell your product or service. So yes, we need to learn how to sell. Learn how not to sell and what is an effective and proven method to sell that works.
The most obvious place to start in order to send emails your customers want to see is segmentation. Don’t send everyone the same thing! This soundsobvious, but very few businesses take the time to do any segmentation at all.
Marketing books to read
These are the books I recommend to start reading:
How to win friends and influence people – Dale Carnegie
Contagious – Jonah Berger
NO BS Direct Marketing – Dan Kennedy
How does the 101 system work
Goals, to marketing strategies, to the phone call process, to evaluation process, selling, to new converting new patients!
Don’t Start with Branding Marketing
This is example of branding marketing and this does not work when starting out, and better yet when the public does not know what physical therapy is.
How to NOT start marketing
Stop “Brand” Marketing. No one knows about you, your logo, or your brand yet. The brand will come with time and as you develop a reputation of an expert that shows great results. Start Direct Marketing with strong Call to Action. You need to get patients in your door.
How to start marketing your practice
Identify a niche market and a specific patient you want to target! Once you identify this you can focus your marketing to this group and get patients in the door faster than broad branding marketing of your clinic or physical therapy.
Internal vs external
What is the difference between external and internal? Which one is better for me? What do I need to focus on at first? Find out the answers to these questions here.
Its Not About You, Its About The Patient
When marketing physical therapy services, everyone talks about themselves! But, it is really not about you and what you accomplished, focus your marketing about the patient!
We created a new landing page in Unbounce starting with the 5-Elements template. We customized the template based on the client’s brand,
Local Pages and Social Media
The social media is important especially at the local level. These local pages you need to set up to help with local searches..
Targeting Your Specific Patient
Look how specific the lawyer’s perfect client is. Everyone’s perfect patient is going to be different but you need to clearly identify your ideal patient and who you will be attracting with your marketing.
Your website has one goal and that is to taken someone locally who is looking for treatment and get them to call and take action.
Age and demographic – what local channel has your ideal age and demographics, 30 or 60 second ads (I recommend 60 sec ads), play ads during rush hour traffic morning and evening
Newspaper and Magazine
Whether its a blog post, email headline, or Facebook ad, headlines are essential for your audience to take action and to increase click rates..
Example Marketing Campaigns
Basics of Content Writing
There’s a lot of detail that goes into fully optimizing a site, its written content, and the targeted keywords. However, blogging is an area where you don’t have to be an SEO expert to write effectively
Building a sales funnel
What Are Others Saying?
Don’t just take it from us, let proven results do the talking!
“I would recommend this course to anyone serious about starting a cash-pay clinic. The idea of starting out on your own can be extremely intimidating but this course will provide you with everything you need to feel confident in your business and get patients in the door!”Jim Picard, DPT
” I enthusiastically recommend Ron’s Marketing 101 for anyone contemplating a Cash-based PT business! He is also very accessible and engaging in answering marketing questions and strategies promptly. ”David A. Wilderman, PT,DPT,MS
If You Implement My 101 System and Follow My Mentorship, I Guarantee a least a
3x Return on Your Investment!