I like to keep things simple and efficient. So let’s classify marketing into just Internal vs External marketing.
Internal = within your network
External = all other sources beyond your network
Internal marketing and WOM referrals are the gold standard of marketing and this will be your main source of referrals. This will produce the highest conversion rate and when word starts spreading about your outcomes and services, your opportunities will start to increase.
Internal Marketing Word of Mouth (WOM) referrals family and friends Reaching out to former patients Make current patients with a great experience market for you Physicians??? Establish relationships and increase your circle of influence Reaching out to your current network (let everyone you know locally about your business)
To grow your practice beyond leasing space in one room, to increase revenue beyond $10,000/month, and to overall grow your practice, you need to do some external marketing. This is where marketing gets hard and you need proven strategies to make it work. Here are some examples:
External Marketing Radio Ad TV commercial Internet Marketing Pay per click (PPC) campaign on Google Local Chambers Local “niche market” groups Social Media Newspaper Magazine