Internet Security For Your Cash Based Practice

So instead of taking a PTs advice on this… I interviewed internet security experts on this topic and got some expert advice for us to use in our cash practices! Recommended Security Softwares: Norton McAfee (stay away from Kapersky) Security software protects your computers, tablets and smartphones from getting malware and viruses on them.  It does this by employing several integrated technologies, including antivirus, to protect in different ways. (…this includes blocking threats coming in from your internet connection, scanning all files and programs on your computer for threats, and additional AI and machine learning-based technologies to detect many different types of threats, even new malware.) Use a password manager this makes sure that none of your business and personal passwords are the same and can be auto-generated Dashlane – free or see if Norton or McAfee provide this service there are other free ones if you google it Enable two factor authentication for any account you can Business and personal Improve your wireless router to protect your internet this can be done for your house and business replace standard cable modem and wireless router ASUS router. this should have built in security from Tend Micro (also has parental control for kids…) add a firewall to business router at business… create secure network for business and separate network for guest If you have windows 10 – windows defender anti-virus works fine if not – norton anti-virus works great  Follow HIPAA guidelines for all patient communication and PHI storage You may not need a VPN for general business online searches…but for personal, yes it is recommended. What is a VPN?...

Creating A Marketing Funnel: Step 1 – The Buyer’s Pyramid And Marketshare In A Cash Based Physical Therapy Practice

Here are the steps to create a marketing funnel: ✅1. Understanding the Marketplace – marketing vs lead generation ✅2. Selecting a Target market – 5 things to use to select ✅3. Creating a Headline – to get the click through ✅4. Lead magnets – creating value in exchange for something ✅5. Opt-in forms – best practices to get the opt in (based on google data) ✅6. Landing Pages – identifying what they want and pain points ✅7. Creating an irresistible offer – the solution to their problem ✅8. Email sequences ✅9. Driving traffic to pages ✅10. Select Budget – how much are you willing to spend to get 1 new patient ✅11. Test – Retest ✅12. Tracking Stats – the CBPT score card and much more… To learn more about how to create a proven lead generating marketing funnel… Click here  http://bit.ly/cash-practice-mastermind To join our Exclusive Cash Based Mastermind Group (PTs only!)...

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